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dsquared2-row

SS23 ADV CAMPAIGN

  SHOP MAN   SHOP WOMAN

DSQUARED2'S LATEST CAMPAIGN FOR SPRING 2023 EXPLORES THE THEMES OF COMPANIONSHIP, INDEPENDENCE, AND FLUIDITY. THE CAMPAIGN CHALLENGES BINARY OPPOSITES, PRESENTING AN ECLECTIC AND YOUTHFUL CAST OF PROTAGONISTS AS LIBERATED, BOUNDARY-DEFYING STYLE ICONS.

THE CAMPAIGN IS DIRECTED BY MARIO SORRENTI AND CREATIVE DIRECTED BY GIOVANNI BIANCO, AND FEATURES THE TALENTS OF ABÉNY NHIAL, GRETA HOFER, FERNANDO CASABLANCAS, THATCHER THORNTON, AND JAVO RAIDEN CONTRIBUTED TO THE PROJECT, WHICH CELEBRATES FREE LOVE AND THE POWER TO CHOOSE, IN LINE WITH DSQUARED2'S VALUES OF SELF-EXPRESSION, YOUTH, DYNAMISM, AND FREEDOM.

CREDITS:

DIRECTED BY MARIO SORRENTI @ ART PARTNER

CREATIVE DIRECTOR: GIOVANNI BIANCO @ GB65

STARRING: ABÉNY NHIAL, GRETA HOFER, FERNANDO CASABLANCAS, THATCHER THORNTON, JAVO RAIDEN

MAKE UP ARTIST: KANAKO TAKASE @ STREETERS

HAIR ARTIST: WARD STEGERHOEK @ HOME AGENCY

MANICURIST: HONEY @ EXPOSURE NY

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